Prof. Cheol Park

Korea University, South Korea

Cheol Park (Ph.D. in Business Administration) is a Professor at Korea University, South Korea. He received his B.A. in Economics, M.B.A. and Ph.D. from Seoul National University. He worked for Samsung as assistant manager of global marketing before joining academic area. He has been a visiting scholar at Vanderbilt University, University of Hawaii, and Mongolia International University. His research interests include marketing in digital environment and sustainable management with creating social value. He has published papers in influential journals such as International Marketing Review, Journal of Business Research, Industrial Marketing Management, and Journal of Interactive Marketing.
Title: Do CSR Activities Improve Corporate Performance?
Abstract: Companies are increasingly performing corporate social responsibility (CSR) as part of their strategic plans, but the effect of CSR activities on corporate performance is disputed. Researchers have found ambiguous relationships through mediating factors, but few studies have investigated internal stakeholders in this context and the firm characteristics that moderate these relationships. This study uses a competitive mediating model that examines job satisfaction as a mediator in the relationship between CSR activities and firm performance for Korean companies. For the analysis, data from 195 companies covering 2014 to 2017 were collected and analyzed via panel regression. The findings indicate that CSR activities had a negative effect on firm performance but a positive effect on job satisfaction; however, the larger the firm, the smaller the positive effect of CSR activities. Moreover, job satisfaction positively affects firm performance, and this relationship is stronger in service firms.

Keywords: CSR, job satisfaction, firm size, service, competitive mediation




Prof Firdaus Abdullah

Universiti Teknologi MARA Sarawak, Malaysia

Attached at Universiti Teknologi MARA Sarawak as the Deputy Rector (Academic & International Affairs), Professor Firdaus obtained Doctor of Business Administration (DBA) from the University of South Australia, MBA and Postgraduate Diploma from Bournemouth University (UK) as well as Diplôme des Etudes Techniques Superieures and Diplôme en Gestion des Entreprises from Université de Poitiers (France)
With his vast experience in consultancy and research covering service quality, customer satisfaction & loyalty, entrepreneurship, franchising, strategic planning, socio-economic impact, Islamic business, Prof Firdaus clients include those from both public listed companies and government ministries, agencies and GLCs. Besides presenting papers at international conferences in the United Kingdom, Australia, Estonia, Sweden, Hong Kong, China, South Korea, India, Nepal, Singapore, Indonesia, Brunei and Malaysia, Prof. Firdaus is the author of more than 100 referred publications, including 25 international journal articles, 80 international conference proceedings and 10 books. He is currently a visiting professor at Beijing Wuzi University (China).
Title: COVID-19 Pandemic and the Disruption of Higher Education
Abstract: Higher education institutions have a long history of operating in environments that are unstable, disruptive and unpredictable but COVID-19 pandemic is unprecedented thus presents a significantly formidable challenge. The pandemic has caused the largest disruption of education in history with schools and universities around the world closed their gates, affecting approximately 1.6 billion students in more than 190 countries. The near universal closures have led to an accelerated deployment of distance education solutions to ensure pedagogical continuity. The challenges are varied, ranging from low internet connectivity and lack of online content to educators unprepared for this new norm. The pandemic has revealed vulnerabilities but it has also advanced extraordinary human resourcefulness and potential. It has encouraged many industries to reconsider the way they do things, and higher education is no exception when the crisis has challenged the suitability, viability and sustainability of its institution operating models, practices and systems. Nevertheless the pandemic provides higher education sector with an opportunity to reimagine education notably the delivery, moving beyond traditional practices and creating new solutions for a drastically changed environment. Higher education has to re-think the best path to a sustainable future, and to seize the moment to be innovative, proactive and adapt for a post-COVID-19 world.



Keynote Speakers at CEBMM History

School of Business Administration Korea University, South Korea

Prof. Cheol Park

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happy patient

International Pacific University Japan


Prof. Fujino Akihiko

American University


Prof. Sean Watts

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happy patient

Kaunas University of Technology


Prof. Vilmante Kumpikaite-Valiuniene