This track focuses on the transformative role of digital technologies in reshaping business models, financial services, and market ecosystems. It provides a platform for researchers and practitioners to explore emerging innovations in blockchain, financial technology, digital banking, e-commerce, cryptocurrency, and central bank digital currencies (CBDCs), as well as their implications for business development and economic transformation. Particular attention is given to technological innovation, risk management, regulatory challenges, and the promotion of financial inclusion. This track welcomes theoretical, empirical, and applied research that contributes to a deeper understanding of how digital technologies can enhance business efficiency, strengthen financial security, foster sustainable development, and create more inclusive and resilient digital economies.
Blockchain Technology Applications in Business Operations and Supply Chain Management
Financial Technology Innovation and Digital Banking Service Transformation
E-commerce Market Competition Patterns and Dynamic Pricing Strategies
Cryptocurrency Regulation and Central Bank Digital Currencies (CBDCs) Development
Financial Inclusion Promotion and FinTech Regulatory Challenges

Prof. Sam Goundar, Royal Melbourne Institute of Technology, Australia
Bio: Professor Sam Goundar is a globally recognised academic with over 35 years of teaching and research experience across 13 universities in 11 countries. Currently at RMIT (Australia) and SRM (Chennai, India) Universities. He is Editor-in-Chief of several international journals and has over 2,400 citations with 20 book publications. His research spans AI, blockchain, cybersecurity, and digital transformation. He has delivered numerous keynote speeches, secured international grants, and supervised PhD students. A Senior IEEE Member, he serves on multiple IEEE technical committees and is frequently consulted by media for expert insights on emerging technologies, reflecting his leadership and influence in global ICT innovation.
To submit your abstract or full paper, please visit the submission page: https://www.cebmm.org/sub.html, and select "Track 4" during the submission process.